Pure FiTM Wins CES 2023 Residential Systems Picks Award

Pure FiTM 40-Gbps Type-C Active Optical Cable

High-speed data, ultra HD video and power delivery in a single cable

Pure FiTM Ultra High Speed HDMI Active Optical Cable

Premium optical connectivity for the professional A/V market

Pure FiTM DisplayPort Active Optical Cable

Connect your gaming PC and display for the ultimate gaming experience

Why Optical?

Optical solutions are better suited to high-speed data transmission than conventional copper, with significant advantages where it matters most


Throughput capable of 48 Gbps and beyond, supporting up to 8K content at 60 Hz


Near-zero latency over extended runs of 300+ feet and beyond


Pure Fi’s AOC generates near-zero EMI, while nearby EMI does not affect performance


Pure Fi’s AOC is less than 0.2 inch thin with durable yet flexible housing capable of tight bends for easy installation

The Pure Fi Advantage

Chip to Ship

We design, engineer and build everything in-house, giving us full control of the entire manufacturing and distribution process


Our new HDMI AOC is fully compliant with the latest industry standards, including version 2.1a of the HDMI specification

Built for Pro A/V

Pure Fi AOCs are designed to withstand the rigors of professional A/V applications, with full customization options to suit any project