New Aurora Illuminated LED HDMI Active Optical Cable Surpasses Fundraising Goal in Just Three Hours

SANTA CLARA, CA – (October 7, 2023) –  Pure Fi, a leading innovator in premium connectivity solutions for the Pro A/V space, is excited to report a successful conclusion of our recent Kickstarter campaign! In short, we achieved our fundraising goal in the first three hours, and by the time the campaign ended we nearly tripled our initial goal. This is a huge win for the team, and we’re elated that our forthcoming Aurora illuminated LED active optical HDMI cable was met with such enthusiasm.

To our many backers – thank you for believing in us! With your support, we now head into our first official production run, and you will be the first to receive our new Aurora cables, likely by the end of December.

If you missed the Kickstarter campaign, fear not. We will begin mass production toward the end of the year, and we expect global availability to follow shortly thereafter.

Want to learn more? While it is no longer active, feel free to visit our Kickstarter campaign landing page for more information about Aurora, and keep an eye on our social platforms for updates as we prepare to ship our most exciting product to-date!

For more information, visit www.pure-fi.com and follow Pure Fi on LinkedIn, Twitter, Facebook and Instagram for updates on the company’s latest news.

About Pure Fi

Pure Fi designs and manufactures premium optical connectivity solutions for a wide range of professional A/V applications. The company’s high-bandwidth Active Optical Cables (AOCs) are designed for extended runs, with zero latency and no EMI disruption. With leadership in optoelectronics connectivity, high-performance, low-power semiconductors and robust manufacturing, Pure Fi brings the next generation of connected intelligence to the Pro A/V space. The company is privately held and headquartered in Santa Clara, CA. For more information, visit www.pure-fi.com.