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Tracing the Evolution of Cable Connectivity
Cables have been an essential component of professional audiovisual (pro A/V) applications for decades. The development of long-reach cables has been a crucial factor in the evolution of these technologies, enabling the transmission of video and audio signals over...
Vertical Integration is a Game-Changer for Cable Design & Manufacturing
Think about the last time you were about to buy the latest and greatest TV, stereo system or gaming console. You probably watched countless hours of YouTube reviews, learned about the differences between OLED and QLED, and finally figured out the color coding for AMD,...
The Fiber Future of AV Connectivity is Upon Us
To truly understand the nuanced differences between analog and digital connectivity, it helps to first understand…plumbing? Well, yes - as it turns out, some basic plumbing mechanics are analogous to connectivity in the A/V space. Intrigued? Read on and our Chief...
Pure Fi Expands its Portfolio of Active Optical Cables with New 40 Gbps USB-C Solution
SANTA CLARA, CA - (January 4, 2023) - Pure Fi, a leading innovator in premium consumer and professional A/V connectivity solutions, today unveiled the new Pure Fi USB Type-C® Active Optical Cable (AOC). As one of the first USB-C active optical cables offering...
Pure Fi Releases New Ultra High Speed HDMI Active Optical Cable
Pure Fi unveiled its new Ultra High Speed HDMI Active Optical Cable (AOC). Capable of supporting HDMI 2.1a features including 8K video content at 60Hz over extended runs, this new AOC is designed for professional AV use as well as digital signage applications. Pure Fi...
Pure Fi Unveils New Ultra High Speed HDMI Active Optical Cable
SANTA CLARA, CA - (November 15, 2022) - Pure Fi, a leading innovator in premium connectivity solutions for the Pro A/V space, today unveiled its new Ultra High Speed HDMI® Active Optical Cable (AOC). Capable of supporting HDMI 2.1a features including...