Kickstarter campaign for the forthcoming Pure Fi Aurora illuminated LED HDMI active optical cable surpassed its fundraising goal in just three hours
Pure Fi Unveils New Pro HDMI 2.1 Active Optical Cable at CEDIA 2023
The Pure Fi Pro HDMI 2.1 Active Optical Cable (AOC) is tailor-made for A/V professionals, featuring a modular design for easy installation and a CL3 rating to ensure worry-free in-wall use.
Tracing the Evolution of Cable Connectivity
Cables have been an essential component of professional audiovisual (pro A/V) applications for decades. The development of long-reach cables has been a crucial factor in the evolution of these technologies, enabling the transmission of video and audio signals over...
Vertical Integration is a Game-Changer for Cable Design & Manufacturing
Think about the last time you were about to buy the latest and greatest TV, stereo system or gaming console. You probably watched countless hours of YouTube reviews, learned about the differences between OLED and QLED, and finally figured out the color coding for AMD,...
The Fiber Future of AV Connectivity is Upon Us
To truly understand the nuanced differences between analog and digital connectivity, it helps to first understand…plumbing? Well, yes - as it turns out, some basic plumbing mechanics are analogous to connectivity in the A/V space. Intrigued? Read on and our Chief...
SVC announces winners of 2023 Innovative Product Awards
We're grateful to the editors and readers of Systems Contractor News for selecting the Pure Fi HDMI AOC as one of the most innovative products of 2023! Click through for the full list of winners - we are in great company and we're proud to be named alongside many...
The Artistic Side of Circuit Design
Pure Fi CTO Kevin Zheng recently launched "Circuit Artists," a blog that will examine the many facets of IC design. Click through for his first post, and make sure to follow his blog for future updates!
Pure Fi Named Finalist in Sound & Video Contractor 2023 Innovative Product Awards
Our Pure Fi Ultra High Speed HDMI Active Optical Cable is a finalist in the Sound & Video Contractor 2023 Innovative Product Awards. Click through if you'd like to vote for us in the "infrastructure" category - your support is greatly appreciated!
USB-C: One Size Fits All?
So much great buzz about USB-C lately - case in point, this great write-up by Peter Putman who penned this great write-up at Systems Contractor News. We're pleased to be included, and we agree wholeheartedly of Peter's assessment on the future of USB-C.
TWICE, Residential Systems And TechRadar Pro Announce Picks Awards Winners For CES 2023
TWICE, Residential Systems and TechRadar Pro are proud to announce the winners of this year’s Picks Awards, the brands’ annual program honoring the best and most influential consumer technology that was at CES 2023 or introduced in 2022....